Meet The Team
Erin Terjesen
Founder & Principal
Erin Terjesen is not only a Partner and Principal at Propel Communications, a firm she started in 2008 to support early and mid stage pet companies in a broad array of growth initiatives, but she is also a Partner with Pet Wellness Partners.
In addition to her 18 year individual history serving the pet industry and working amongst strong networks of investors, manufacturers, retailers, pet industry professionals, inventors, and media, Propel Communications’ tactical specialties and project engagements as an agency- partner include: public relations, social media management, influencer / engagement marketing, website development, creative/design, advertising, promotions, email marketing and event planning.
With over 20 years of experience in public relations, marketing, and brand strategy, Charli DeMent LeGette brings a rare blend of creative instinct and strategic insight to Propel Communications. As a senior leader at Propel, Charli plays a pivotal role in helping clients craft powerful narratives, launch standout campaigns, and build authentic connections that drive growth.
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Her career spans hundreds of product launches, national media placements, large scale events, and high impact influencer and ambassador programs. Charli’s hands-on approach and deep understanding of consumer behavior make her an invaluable partner to brands seeking relevance, reach, and measurable results.
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At Propel, Charli leads with empathy, precision, and a belief that lasting success comes from bold ideas and genuine relationships. Her work continues to shape the way brands show up in the world, with purpose, passion, and performance at the core.
Charli DeMent LeGette
Principal
Ashley Torresala
Marketing Strategist &
Growth Systems Architect
Since 2006, Ashley has been helping entrepreneurs, coaches, e-commerce brands, and local businesses scale with simplicity by building systems that actually convert. Her approach isn’t about vanity metrics or one-size-fits-all tactics, it’s about delivering predictable growth using tested, repeatable marketing frameworks.
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Whether you're selling physical products, offering services, or coaching high-ticket clients, Ashley brings a strategic mind and a tactical edge. Her systems consistently generate high ROI campaigns, like the 8X return one client saw during a record-breaking holiday season.
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Ashley believes in systems that create freedom, because when your marketing engine runs without chaos, you get your time back to do what you love.
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Let’s build your growth engine.
Book Release
June 21, 2025
Erin Terjesen Featured in Six-Figure Chicks: Phoenix
Erin Terjesen, CEO of Propel Communications, is proud to be featured in the book Six-Figure Chicks: Phoenix, a collection of stories from powerhouse women who’ve built six-figure success on their own terms.
In the book, Erin shares her journey of building a purpose driven marketing agency from the ground up, while navigating the challenges of entrepreneurship with grit, strategy, and heart. Her chapter offers real-world insights on leadership, balance, and building meaningful partnerships and core principles that continue to shape her work at Propel today.
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Explore Erin's Story in the book
