Publications are always looking for expertise on hot topics of interest to its readers. A by-lined article is a great way to highlight your own company’s expertise, delivered right to your peers and potential customers. A by-lined article is simply an article, credited to the expert author. They provide a win-win partnership between the publication and the author; an editor receives valuable content for his publication, and the author is presented to readers as a leader or trendsetter in his field.
Selecting a topic
